CAPTURE MORE MARKET SHARE

Kosher demand is on the rise

• 12,100,000: Number of kosher consumers in the US
• 21%: Percentage of Americans who either regularly or occasionally purchase kosher products
  because they are kosher
• 1,300,000: Number of year round kosher Jewish consumers
• 3,500,000: Total number of Muslims and other religions eating kosher products
• $12,500,000,000: Dollar value of kosher market
• 10%: Growth of kosher market from June 2008 to June 2010
• A large majority of mainstream foods for sale in US groceries are under kosher certification
• 3 in 5 kosher food buyers purchase for food quality.

Kosher consumers are everywhere

They are at hotels, at sports games, in airports and shopping malls. You’ll find them in hospitals as doctors, patients and visitors, and in universities as faculty and students, as travelers for business and pleasure, as consumers seeking catering for events, and of course, choosing products in every aisle of the supermarket. Would you like to tap into this large and growing market?

Kosher symbols sell

The kosher logo is more than a mark of certification. Like symbols for vegan, gluten-free, and recycled content, the kosher logo has become an increasingly important marketing device.

• A kosher symbol boosts market share.
• Kosher certification can lead to an increase in a company’s private label business.
• Supermarkets favor brands with kosher certification for their competitive edge. In fact, a kosher product can win more favorable shelf space.
• Positioned next to a competing non-kosher brand, a kosher product will outperform by 20%. This data has remained constant even in the smaller cities, this is true across the country.  (Source: Integrated Marketing Communications.)

Going kosher is a strategic choice

Your company can use kosher to increase market reach and market share. With Seal-K kosher certification featured prominently on your advertising, labels and packaging, retail or industrial, you will reach out to a large market of consumers who view certification as an indicator of wholesomeness and integrity.

Sources:  NY Times,  Kosher Fest,  Mintel,  US news,